Private Label Lingerie: A Buyer's Guide for Boutique Retailers

Private label lingerie lets a retailer sell intimate apparel under its own brand name instead of a manufacturer's label. Be Wicked Inc. has produced private label lingerie, swimwear, shapewear, and bodystocking lines since 2010, working directly through its own factories rather than a middleman. BE WICKED works with retailers of all sizes, from independent boutiques and specialty stores to established brands, major retailers, and large chain stores, bringing the same experience, product selection, inventory, and wholesale capabilities to every private label partner.

This guide explains how private label lingerie works at Be Wicked, what minimum order quantities to expect, and how the program compares to standard wholesale and dropshipping. If you already know you want to build your own line, register for a wholesale account and reach out to Be Wicked's team directly.

What Is Private Label Lingerie?

Private label lingerie is intimate apparel manufactured by one company and sold under a different company's brand name. Be Wicked Inc. designs, sizes, and produces the garment, while the retailer applies its own tags, packaging, and brand identity before selling it to its own customers.

This is different from white label lingerie. A white label product ships as a ready-made, unbranded item that any retailer can add a label to, with no changes to the design, fabric, or fit. Private label gives a boutique retailer more say over styles, colors, and details, since the retailer is choosing which of Be Wicked's factory-produced lines will carry its brand.

Private label also differs from a standard wholesale order. A wholesale buyer purchases Be Wicked's existing product line under the Be Wicked name and resells it as is. A private label buyer instead builds its own branded product line using Be Wicked's manufacturing capacity, at the minimum order quantities listed below.

How Does Private Label Lingerie Manufacturing Work at Be Wicked?

Getting a private label line into production starts with a direct conversation, not an online order form. A boutique retailer emails Be Wicked's team at orders@bewickedusa.com to describe the styles, categories, and quantities it wants to produce under its own brand.

From there, Be Wicked's team walks the retailer through style selection from its existing catalog of more than 700 live lingerie, swimwear, shapewear, and bodystocking designs, or discusses custom development for a fully original line. Once styles, colors, and minimum quantities are confirmed, Be Wicked produces the order through its own factories and ships the finished, retailer-branded product.

Because Be Wicked owns its manufacturing relationships rather than brokering through a third party, a retailer working directly with Be Wicked's team can ask questions about fabric, fit, and turnaround at any point in the process.

What Is the Minimum Order for Private Label Lingerie?

Be Wicked sets its private label minimums per style and color, not per total order, so a retailer's first order size depends on how many styles it wants to launch with. Current minimums are:

• Lingerie: 1,200 pieces for each style and color
• Bodystocking: 1,200 pieces for each style and color, across a minimum of 4 styles
• Swimwear: 1,200 pieces for each style and color
• Shapewear: 1,200 pieces for each style and color
• Denim: 1,000 pieces for each style and color

A retailer launching a single lingerie style in one color meets the minimum at 1,200 units. A retailer wanting a small bodystocking capsule collection needs at least 4 styles, each at 1,200 units per color, since Be Wicked requires that category to launch with a minimum style count.

Private Label Lingerie vs Wholesale vs Dropshipping: What Is the Difference?

Wholesale lingerie means a boutique retailer buys Be Wicked's existing catalog under the Be Wicked name and resells it in its own store, with no minimum style development or rebranding involved. Dropshipping goes a step further: Be Wicked ships orders directly to the retailer's customer, so the retailer never holds inventory at all.

Private label sits apart from both. It requires the highest commitment, since a retailer is investing in its own branded product line at the 1,200-piece per style and color minimums above, but it is also the only one of the three that results in a product line the retailer fully owns and controls. A retailer that has outgrown generic wholesale reselling, or wants a brand identity instead of carrying the same catalog as every other Be Wicked wholesale account, is the retailer private label is built for.

Who Should Choose Private Label Lingerie?

Private label lingerie fits a retailer that already has a customer base and wants a branded product line to sell to it, rather than a retailer just starting to test the lingerie category.

Retailers building a direct-to-consumer brand, a subscription box, or a multi-location boutique chain are common private label customers, and the 1,200-piece per style and color minimums also make the program a natural fit for established brands, major retailers, and large chain stores that need factory-direct production at scale. Each of these business models benefits from a product line customers cannot buy anywhere else under any other name. A retailer still deciding whether lingerie is the right category to carry at all should start with a standard wholesale account instead, and consider private label once it has real sales data on which styles its customers want.

How Do You Start a Private Label Lingerie Line With Be Wicked?

Starting a private label line with Be Wicked begins with registering for a wholesale account, then contacting Be Wicked's team directly to scope styles and minimums.

Register for a wholesale account to get the process started, or email orders@bewickedusa.com directly with the styles, categories, and estimated quantities you have in mind. Be Wicked's team, based at its Commerce, California facility, will confirm minimums for your specific style mix and walk you through the production timeline before you commit to an order.

Register For A Wholesale Account

Frequently Asked Questions

What is the minimum order quantity for private label lingerie?

Be Wicked requires 1,200 pieces per style and color for private label lingerie, swimwear, and shapewear, 1,200 pieces per style and color across a minimum of 4 styles for bodystocking, and 1,000 pieces per style and color for denim.

What is the difference between private label and white label lingerie?

Private label lingerie is produced to a retailer's own brand and, often, its own style requests, while white label lingerie is an existing, unbranded product that any retailer can add its label to without changing the design.

Does Be Wicked offer private label swimwear too?

Yes. Be Wicked's private label program covers swimwear at the same 1,200-piece-per-style-and-color minimum as its lingerie program, alongside shapewear, bodystocking, and denim.

How do I get started with Be Wicked's private label program?

Register for a wholesale account, then email orders@bewickedusa.com with the styles, categories, and quantities you are considering so Be Wicked's team can confirm minimums and timeline for your specific line.

Can I customize fabric and colors for a private label line?

Be Wicked's team discusses fabric, color, and fit options directly with each private-label retailer once styles and minimums are confirmed, as customization depth varies by style and category.

Start Your Own Line With Be Wicked

Private label lingerie gives a retailer of any size a branded product line it fully owns, built through Be Wicked Inc.'s own factories rather than a broker or a generic dropship catalog. The minimums above set the entry point for each category, and Be Wicked's team can confirm exact quantities and timeline once you know which styles you want to launch with.

Register For A Wholesale Account