DROPSHIPPING
Be Wicked Inc. runs a dropship program for lingerie, swimwear, and intimate apparel. Boutique retailers and online sellers list our products, then we ship each order directly to their customer with no upfront stock purchase required.
The program covers our full catalog: lingerie, swimwear, robes and marabou feather robes, body stockings, shapewear, sleepwear, hosiery, and bra accessories including breast tape and nipple covers. You set your own retail price and keep the difference between that price and our wholesale cost.
What Is Dropshipping With Be Wicked Inc.
Dropshipping means you sell our products without ever holding them yourself. You add our items to your own online store or marketplace listing at your own price. When a customer orders from you, you place that same order with Be Wicked Inc. and pay only our wholesale cost. We pack and ship it straight to your customer, with no Be Wicked branding on the outside of the package or on the invoice.
This is different from wholesale buying, where you purchase stock upfront and hold it yourself before reselling it. It is also different from private label, where products ship under your own brand name and packaging instead of as unbranded dropship orders. The next section compares all three so you can pick the right one for your business.
Why Boutiques and Online Sellers Choose Be Wicked Inc.
Be Wicked Inc. has supplied wholesale lingerie and swimwear to boutique retailers and online sellers since 2010, shipping from Commerce, California. Dropship partners get the same catalog our wholesale customers order from, without a minimum stock requirement. Sellers choose the program for:
- A full intimate apparel catalog: lingerie, swimwear, robes, body stockings, shapewear, sleepwear, hosiery, and bra accessories such as breast tape and nipple covers
- No minimum order or upfront stock purchase
- A product data feed with images ready to upload to your own store or marketplace listing
- Unbranded shipping, so packages arrive under your business name, not ours
How to Start Dropshipping Lingerie in Three Steps
Step 1: Create Your Account
Navigate to our registration page and fill out the required information, selecting "Yes" under "Will you be Dropshipping".
Step 2: Wait for Approval
After submitting your account application, it will be reviewed by our team. Once approved, you will receive an email notification with further instructions.
Step 3: Start Dropshipping
Once you have been approved, you can start selling our products on your own website or platform. Product data feed and images catalog will be available on your account page under Dropship Product Data Feed. List the products on your store, set your own retail price, and place orders with us as your customers buy. We ship directly to your customer under your business name.
What You Get: Product Data Feed and Images
Every approved dropship account gets access to a product data feed built for direct upload to Shopify, WooCommerce, Amazon, eBay, and most other selling platforms. The feed includes product titles, descriptions, prices, stock status, and images for the full catalog. Full details on the feed format live on our Dropship Product Data Feed page.
Dropshipping vs Wholesale vs Private Label
Be Wicked Inc. runs three separate programs, and sellers often ask which one fits their business. Dropshipping means you never hold stock; we ship each order directly to your customer as it comes in, and you pay our wholesale cost only after you have made the sale.
Wholesale buying means you purchase inventory upfront at our wholesale price, then hold and ship it yourself. This suits sellers who want faster shipping to their own customers or who sell in a physical boutique.
Private label means products ship under your own brand name and packaging instead of unbranded. Sellers who want to build their own label can read more on our Private Label page. A wholesale buyer who also wants to dropship still needs to select a dropship plan separately; the two accounts are not combined automatically.
Order Requirements and IMAP Policy
All Be Wicked Inc. dropship accounts must follow our Minimum Advertised Price policy, called IMAP. This policy sets the lowest price you are allowed to advertise our products for, across both dropship and wholesale accounts. It exists to protect the value of the brands we carry and to keep pricing fair across every seller in the program.
Full IMAP terms are posted on our IMAP Policy page, and every dropship applicant should review them before applying.
Frequently Asked Questions
Is there a minimum order to dropship with Be Wicked Inc.?
No. Dropship accounts do not need to meet a minimum order or purchase stock in advance. You place an order with us only after your customer buys from you.
How is dropshipping different from wholesale buying?
Dropshipping means we ship each order directly to your customer as it comes in and you never hold inventory. Wholesale buying means you purchase stock upfront at our wholesale price and hold and ship it yourself.
Can I dropship and buy wholesale at the same time?
Yes. Wholesale buyers who also want to dropship need to select a dropship plan in addition to their wholesale account; the two are set up separately.
What is the IMAP policy and why does it apply to me?
IMAP stands for Minimum Advertised Price. It sets the lowest price you can advertise Be Wicked Inc. products for. Every dropship and wholesale account must follow it.
How do I get product images and descriptions for my store?
Approved dropship accounts get a product data feed with titles, descriptions, prices, and images for the full catalog, ready to upload to most ecommerce platforms.
If you have any questions please email us at dropship@bewickedusa.com